Presidents’ Day Promo Guide: Travel & promotional products for your brand
February can feel pretty gloomy in the United States. It’s often 28 (or 29) days of gray skies, cold weather, and early sunsets. That’s why marketers love any reason to add a little energy during winter, and Presidents’ Day is a good chance to do that. Presidents’ Day falls on the third Monday in February each year. The holiday connects naturally to February since both George Washington and Abraham Lincoln were born that month, on February 22 and February 12. Some businesses are known for Presidents’ Day deals, like car dealerships and appliance stores. But the truth is, any business can use the holiday to run a promotion in a way that fits their brand. Why Presidents’ Day Is a Smart Promo Moment Presidents’ Day shows up when many people are tired of winter and ready for a change. Some take a long weekend trip. Others look for big sales. Many do both. That makes it a good time for branded items that help with travel, comfort, and everyday life. The main idea is this: people ...