How to Add a Personal Touch to Your Business Holiday Cards

Celebrate the holiday season by sending your employees and clients custom business holiday cards. A warm, thoughtful message helps strengthen your relationships and makes people feel appreciated. For employees, a holiday card adds a personal touch that can boost morale and reflect your company’s values.

While many people send emails, they’re easy to forget. A physical postcard stands out and leaves an indelible impression. When you choose high-quality postcards, the thick cardstock, clean printing, and bright colors will be noticed right away.

Why Personal Touch Matters in Holiday Cards

A personal touch separates your card from the many others your recipients receive.

Why does this matter?

Because people value effort. A personalized card shows you didn’t just check a task off your list—you invested time into appreciating the people around your business.

A personal card can:

• Strengthen professional relationships
• Make clients feel valued
• Boost employee morale

Leave a positive impression for the new year

Choose a Design Style

Your design style sets the mood for your holiday cards. Cute cartoon graphics create a fun vibe, while elegant fonts and clean layouts feel more professional. If you’re sending cards to luxury clients, a simple and classy design works best. Cards for employees can be more playful to make the message feel warm and personal.

Most people use classic winter elements like snowflakes, ornaments, stars, wreaths, and trees. Stick to traditional colors too—bright red and green for a cheerful feel, or silver, blue, and white for a more polished, high-end look.

Always think about who will receive the card. Important clients from a formal industry may expect something simple and professional. Employees at a relaxed or creative company might enjoy a fresh, modern design.

Choose a Postcard Size

The most common size for holiday postcards is 5” x 7”. It gives you enough room for both your design and your message. Other good postcard sizes include 3” x 5”, 4” x 6”, and 6” x 9”. If you prefer folding holiday greeting cards, the popular sizes are also 5” x 7” and 4” x 6”.

Pick a larger size if your design has many details or you want to write a longer message. And if you need help choosing the right envelope, you can check our size guide.

What to Write in Business Holiday Cards

Your business holiday cards should sound professional but still warm and genuine. When writing to employees, focus on their hard work and what they’ve achieved this year. Here are some simple messages you can use:

• Happy Holidays! We appreciate the talent and dedication you bring to our team.
• Wishing you rest, joy, and happiness this holiday season.
• Wishing you a joyful holiday season. Thank you for everything you’ve contributed this year!

For clients and partners, keep the message professional and express genuine thanks for their support. Sending a card also helps keep your business top of mind during the busy season. Here are a few examples:

• Season’s Greetings! We’re grateful for our partnership and look forward to another great year.
• Wishing you a joyful holiday season and a successful New Year ahead.
• We’re grateful for what we’ve accomplished together. Wishing you continued success in the coming year.

Choosing the Right Card Design

A card’s design sets the tone before the message is even read. Pick something that reflects both your brand and the holiday spirit.

Use Colors That Match Both Festivity and Brand Identity

For example:

• Blue, silver, or white for a winter theme
• Red and gold for a classic holiday look
• Neutral tones for a modern, minimalist style

Using Handwritten Notes for Extra Warmth

A handwritten note feels more personal than a text message or a voice note.

If handwriting every card isn’t possible, consider:

• Hand-signing each card
• Writing a short line or two by hand
• Using a signature machine (if needed), but adding at least one handwritten detail

Even a handwritten “Thank you!” can elevate the entire card.

How to Sign Business Holiday Cards

Holiday card etiquette matters, especially for business postcards, because you want to keep things professional. Start by deciding whose name will appear on the cards. Most companies have a senior leader sign them, while others let managers sign cards for their own teams.

Next, think about how you want to share your message. For large batches, many people print the message directly onto the card. Others prefer to print only the design and handwrite the message. Most people print their name and sign underneath, but you can also print your signature if that’s easier. Traditionally, the name and job title are typed, and the handwritten signature goes below.

Your paper choice matters too. If you plan to hand-sign each card, choose an uncoated stock like 14 pt. Uncoated Cover or 16 pt. Premium Matte Cover. If you want to print the signature as part of the design, glossy paper such as 14 pt. Gloss Cover works well.

How Holiday Cards Support Corporate Gift Promotional Efforts

Holiday cards fit perfectly into broader corporate gift promotional strategies because they:

• Add a human layer to branded gifts
• Gently highlight your brand message
• Build emotional connections with recipients
• Enhance the impact of year-end gifting campaigns
• Create moments of delight that strengthen loyalty

Conclusion

Holiday cards may be small, but they can make a big impact. Personalization can turn a basic card into a warm and meaningful message. When you choose a thoughtful design, write a genuine note, and add personal touches, your cards feel more honest, friendly, and memorable.

Most importantly, personalized cards help strengthen your business relationships in a way that automated emails or generic messages never can.

If you want beautifully printed, high-quality holiday cards, explore your options at optamarkgraphics.com.

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