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  Giving branded corporate promotional gifts is a great way to increase brand awareness, boost employee morale, and make customers feel appreciated, along with many other branding benefits. If this is new to you and you’re wondering where to start, this short guide can help. General Best Practices with Corporate Gifting Know your audience and give them something useful. Opting for cheap promotional items from unknown brands might save money, but they’re often discarded rather than used. Keep your gifts relevant. For example, if you’re part of an outdoor company, consider giving branded items from well-known brands like Carhartt or Patagonia. If your clients are golf enthusiasts, personalize popular Titleist golf balls. For a tech company, think about giving out customized Skullcandy headphones, power banks, or Popsockets for phones. Be generous. Whether it’s a customer, a lead at a trade show, or an employee, you want the recipient to feel that you’ve thoughtfully chosen the gift. ...

  With more in-person events on the horizon, is your business ready to join in? If yes, it’s important to figure out what goodies you want to give out to people who stop by your booth. But here’s the thing: deciding how many promo products to order for each event needs a bit of planning. That’s why we’ve made this guide. Keep reading to find out how to decide on the right amount of promo products for your next  trade show giveaways , conventions, or  events . Step One: Consider the Number of Attendees When choosing which marketing materials to order, start by estimating how many people you expect to attend the event. Typically, the organizers can give you an estimate based on past years. But remember, this number isn’t set in stone. Consider factors that could affect attendance this year. After the challenges of COVID-19 in 2020 and 2021, there’s good news: attendance at trade shows and conventions is bouncing back in 2024. Many organizations across various industries are...